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eCommerce Specialist

Location: Miami, FL
Date Posted: 11-10-2017
Company Overview:
Nearpod is an award-winning education technology company empowering teachers to create learning experiences that engage and inspire students. By combining access to digital lessons, interactive features (see our Virtual Field Trips and 3D objects initiatives) and real-time assessments, Nearpod has become a leader (and teacher favorite) in teaching and learning with technology.
 
Since its launch in 2012, Nearpod has seen wide adoption in the K-12 market; currently used in 1 out of 10 schools in the United States by over 100K teachers and 6M students on a monthly basis. 2017 marks the second year in a row that Nearpod has been listed on the Inc. 5000 fastest growing private companies and has been featured in the Wall Street Journal, Fortune and local news channels across the country.
 
Nearpod is headquartered in Miami, Florida and is backed by notable investors like Insight Venture Partners, Reach Capital, Storm Ventures, the Stanford StartX Fund, the Knight Enterprise Fund, Arsenal Ventures, as well as Marc Benioff (the CEO of Salesforce) and Scott Cook (founder and Chairman of Intuit) and his wife, Signe Ostby.

Department:
Content
 
Reports To:
Educational Product Marketing Manager
 
Position Overview:
Does working for a mission-based education company sound exciting to you? Nearpod is looking for a collaborative eCommerce Specialist to join our growing Content Team.  This role will be responsible for analytic-driven merchandising and marketing campaigns to drive content downloads and software engagement.  In this collaborative role, you will partner with the content and marketing teams to manage our digital curriculum marketplace; including assortment-building, page mapping and deploying eCommerce strategies including online marketing and email marketing. You are an organizer and enjoys developing creative assets to drive online traffic, conversion, and sales targets to increase sales of Nearpod content in the marketplace. 
 
Responsibilities:
  • Partner with content and marketing teams to create campaigns, select products, and ensure that user experience is optimized based on data, testing, consumer insights, market analysis, and creative problem solving to drive revenue and engagement
  • Collaborate with the Store Product Marketing Manager to develop an asset catalog strategy, marketing campaigns, and promotional activities
  • Implement direct merchandising strategic assortments and timelines that support overall company objectives and requirements
  • Execute SEM, SEO, email, and retargeting channels related to eCommerce content efforts
  • Benchmark, measure, analyze, and report on results of eCommerce and online marketing initiatives such as web store sales and related email campaigns, SEM, and SEO
  • Coordinate conference and trade shows logistics where Nearpod exhibits to promote marketing goals and strengthen brand identity
  • Serve as brand ambassador for the organization at conferences, trade shows and events as needed
 
Qualifications:
  • Must be based in the Aventura, FL headquarters
  • Bachelor’s degree required
  • 2+ years in Marketing, Business and or Sales managing B2C eCommerce environments required
  • Understanding of the K-12 edtech market preferred
  • Experience in optimizing store experience and marketing activities
  • Experience managing digital projects, programs and/or services
  • Strong project management skills
  • Certification in Magento 2.0 preferred
  • Strong HTML skills, preferably including HTML5 and responsive email HTML;
  • Strong familiarity of Google Analytics
  • Experience with Pardot Marketing automation or similar Marketing automation systems preferred
  • Experience with Salesforce CRM or similar CRM systems preferred
  • High attention to detail and the ability to manage multiple projects simultaneously
 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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