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Director of Product Marketing

Location: Miami/Ft. Lauderdale, FL
Date Posted: 12-18-2018
Company Overview:
Nearpod is an award-winning educational technology company that empowers teachers to create engaging and inspiring learning experiences for students by combining access to digital lessons, interactive features (see our Virtual Field Trips and 3D objects initiatives) and real-time assessments. Nearpod has become a leader - and teacher favorite - in teaching and learning.

Since its launch in 2012, Nearpod has seen wide adoption in the K-12 market; In 2017, teachers from over 60% of U.S. school districts, taught over 2.3 million Nearpod lessons reaching students over 50 million times and engaging them over 250 million times in formative assessment interactions. We have been featured in the Wall Street Journal, Fortune and local news channels across the country.

Nearpod is headquartered in Miami, Florida and is backed by notable investors that include: Insight Venture Partners, Reach Capital, Storm Ventures, the Stanford StartX Fund, the Knight Enterprise Fund, Arsenal Ventures, Marc Benioff (the CEO of Salesforce) and Scott Cook (founder and Chairman of Intuit) and his wife, Signe Ostby.

Location: Miami/Ft. Lauderdale 
Department: Marketing
Position: Director of Product Marketing
Position Overview:
Nearpod is seeking a talented Director of Product Marketing reporting to the Chief Marketing Officer with responsibilities including market and competitive analysis and segmentation, product positioning and messaging, product launch campaigns, sales enablement and training, product collateral and sales tools. The Director of Product Marketing will also help shape demand generation campaigns and messaging and coordinate cross-functionally with Product Management, Engineering, Sales and Outbound Marketing.
Role and Responsibilities:
  • Work closely with Product, Content, and Business Development teams to develop and execute multi-channel, multi-pronged, go-to-market plans for new products, capabilities, and partnerships
  • Make it your job to understand our customers – who they are, what they need, how we should speak to them
  • Own the repository of content and collateral (e.g., brochures, proof points, videos, email templates) used by the entire organization to communicate to customers and prospects
  • Support internal training and communication when rolling out new capabilities and messaging
  • Partner closely with Sales and Customer Success teams to enable the client facing teams through tools, training, and marketing partnership
  • Evolve Nearpod’s positioning based on company strategy and market dynamics
  • Be a brand steward, ensuring we consistently and effectively weave our messaging across all customer and market touchpoints
  • Develop and leverage data-driven insights to support Nearpod’s story
  • Collaborate with strategic product partners on joint marketing opportunities
Required Skills and Experience:
  • Pragmatic Marketing certified
  • Content Marketing experience
  • Experience conducting Competitive Analysis
  • Experience managing a team and various projects simultaneously and independently  
  • Minimum 5 years of experience in Marketing and/or Product Marketing
  • Bachelor’s degree from an accredited university required; Master’s degree is a plus
  • Experience with Ed Tech B2B software products strongly preferred; Experience with B2C in addition to B2B is a plus
  • Must have experience working closely with a sales organization
  • Experience in tech industry is a plus
  • Experience in education is a plus
  • Impeccable written communication – your copy should be worthy of hanging in a museum
  • Experience working with and directing designers and creative resources (internal and external)
  • Highly organized - able to juggle a multitude of balls at once and marshal cross-functional resources to achieve a goal
  • Strong business acumen
  • A customer centric mindset
  • A passion for storytelling
  • Experience developing impactful marketing materials
  • Working understanding of common marketing channels/tactics, including digital advertising, social media, email marketing, community marketing, offline advertising, and trade events
  • Familiarity with is a plus
  • Familiarity of G Suite is a plus
Employment Requirements: Must be authorized to work in the U.S. without restrictions
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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