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Director of Lead Generation (B2B)

Location: Miami, FL
Date Posted: 05-31-2017
Company Overview:
Nearpod is an award-winning education technology company focused on developing digital learning tools, virtual reality and interactive content across mobile devices that provides teachers an easy and efficient way to leverage technology in the classroom by creating learning experiences that engage and inspire students.

Since its launch in 2012 Nearpod has become a leader (& teacher favorite) in teaching and learning with technology. Nearpod currently reaches ~5M students monthly. In 2016 it was named one of Inc. 500’s fastest growing private companies and was featured in the Wall Street JournalFortune and local news channels across the country.

Nearpod has offices in Miami, Florida and San Francisco, California and is backed by notable investors like Insight Venture Partners, Reach Capital, Storm Ventures, the Stanford StartX Fund, the Knight Enterprise Fund, Arsenal Ventures, as well as Marc Benioff (the CEO of Salesforce) and Scott Cook (founder and Chairman of Intuit) and his wife, Signe Ostby.


Position Overview:
Nearpod is seeking a dynamic Director of Lead Generation that will work relentlessly to target key personas at schools and districts who have decision making power to purchase software solutions such as Nearpod that empowers teachers to leverage useful and easy-to-use technology that can transform the way they teach and the way students learn.
 
As the Director of Lead Generation at Nearpod, you will be responsible for leading the strategy and execution for creating demand for the Nearpod platform, generating qualified leads for sales and achieving revenue goals for our SaaS product. You will develop the strategy to target prospective buyers/decision makers, create awareness, generate leads and nurture them to purchase. You will be constantly experimenting and optimizing different tactics, and consistently meet or exceed pipeline and revenue goals. You will own lead generation across all growth channels including organic, paid media, email, affiliates, website and events. The ideal candidate is a data-driven marketer who is both strategic and creative. This position will report to the VP of Marketing.

Role and Responsibilities:
  • Design, develop and manage the lead generation and pipeline model
  • Collaborate with sales to create B2B MQLs and pipeline goals, develop and maintain a mutually agreed upon lead scoring methodology, and continually tweak processes to increase lead quantity and quality
  • Forecast, measure, analyze and report on the impact of lead generation activities on the marketing funnel, including pipeline, revenue, conversion rates and sales cycle length
  • Establish shared metrics and analytics with sales to understand and improve Marketing’s contribution to the sales funnel
  • Design and partner to create best-in-class marketing automation campaigns and processes using Pardot (or other) + Salesforce and other state-of-the-art technologies that help us find the right prospects
  • Drive revenue goals of the website through the use of analytics, testing, and strategy


Qualifications:
  • 5-7 years of experience in a multi-channel demand gen role for B2B SaaS products
  • Versed in iteration and testing of B2B tools and in methodologies like ABM paid media strategies and other methodologies
  • Data-driven leader that has experience developing a KPI framework, optimizing metrics and tracking performance against growth goals
  • A strong understanding of marketing automation, Salesforce, lead-scoring, segmentation, revenue attribution, influence and ROI
  • Must be "hands on" including defining quarterly plan + goals that encompasses strategy definition through to program implementation
  • Excellent verbal and written communication skills and storytelling skills are required
  • Strong project management, leadership, management and cross-group collaboration skills are critical to your success in this position
  • Passion for education
  • BA or equivalent, MBA a plus
 
 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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